Market
STRATEGIC NICHE MARKETING
Our strategy niche and marketing team will incorporate a good product for our audience which is directed towards people who often travel. We hope to target all classes and there will be a higher quality pillow for a bit more money if you choose to use our product.
STRATEGIC PARTNERSHIPS
We will partner with purple mattress to create an innovative pillow that allows comfort and support for all of our customers. We will use their ideas and our ideas to produce a product that will meet everyone's needs.
SUSTAINABLE COMPETITIVE ADVANTAGE
Our competitive advantage is that we have a portable pillow that you can carry with you everywhere with ease and with technological features such as warming and cooling pads, music, charging ports, and more.
MARKET SEGMENTATION
This product is segmented to the age of the person and depending on their career or position such as high school, college or business. At certain ages, the pillow will fit the people’s needs differently. For an example, if the person is an adult with a career that involves them traveling frequently, this pillow will be used for traveling or etc.
TARGET MARKET SEGMENT STRATEGY
Our market is targeted towards people businessman who travel constantly either by air or ground; and work constantly at the desk. Usually the most common thing hated about traveling is the discomfort that people experience due to uncomfortable seats, space which could be improved by pillows. Still today, people still try to find ways to innovate comfort products to improve people’s lives and we will achieve that.
INDUSTRY ANALYSIS
In the DKST corporation, we are aiming to create a pillow of versatility and comfort for the user. We want to alter the way we interact with the simplest thing for the benefit of the consumer. Our competitors include Cabeau® and Alibaba®. They are very well known and respected travel pillow manufacturers. Problems that we may encounter simply include that people may not be as interested as we had anticipated.
WEBSITE MARKETING STRATEGY
For our website marketing, our strategy we will be consistently interacting with our customers and having them engage with the use of the internet. Social media, blogs, contests and giveaways will be some of the few strategies that we will utilize.