Benefits
COMPETITIVE COMPARISON
Our company is trying innovate a pillow that will satisfy many of your needs or discomfort that you run into. Many of our competition has come up with ideas that are similar to ours such as heating pillows from Tempur Pedics or pillows such as pillows pets that could fold. However, how our pillow stands out is the idea to have this pillow be apart of your travels and will be of use at any location. Moreover, it will satisfy that once annoyance of having your arm fall asleep due to sleeping on your arm.
Our pillow offers a built in cooling/heating feature also can it can portable compared to ZEEQ were they have a built in alarm and snoring control that may be hard to sleep with because it may wake you up when the snoring detector is activated.
The sunrise pillow has a natural sunrise alarm were it wakes you up by a light but it may not work for deep sleepers, our pillow has a built in feature were if you put an alarm on your phone it will then transfer to the pillow and wake you up by a speaker that’s built in the pillow.
Sleep Smart focuses on one position to sleep on were as our pillow focuses on full comfort for everyone.
With the iSense pillow you download an app but you may have a limited storage on your device were with our pillow all of our features are connected to your phone so your don’t have to download any extra apps.​
SOURCING
Our sourcing would be from our CEO, Tom McNamee, therefore most of materials and etc. will be from him.
COMPETITION AND BUYING PATTERNS
TPillows are a necessity that people will always use for their sleep and comfort. In 2010 Americans spent $740 million on sleeping pillows and the number has increased in the past few years after that. People will always keep on using pillows as long as they sleep. The competition that our company would be facing would be other brands that makes products similar to pillows or bed materials. For an example, brands such as Good Life Essential, Sleep Better and Coop Home Goods.
VALUE PROPOSITION
Our product will benefit the consumer due to the extreme comfort and reliance of our redesigned pillow. It will always maintain its posture and comfort, and with it's warming or cooling technology, it'll be sure to improve the consumer’s everyday discomforts of resting.
COMPETITIVE ADVANTAGE
The competitive advantage of our corporation is that we have integrated many things into one, which has not been yet done in the market that we are involved in. Reliability, fair pricing and determination to rid of everyday discomforts will be our advantage in the competition.
COMPETITORS VIDEO
This video highlights our product's uniqueness compared to others competitors.